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Government Contracting 401- How to Market Your Business to the Federal Government
Start Date: 10/26/2017Start Time: 9:00 AM
End Date: 10/26/2017End Time: 12:00 PM

Event Description:

The U.S. Government is the largest buyer of goods and services. Selling to government agencies can be a rewarding experience. But how do you market your goods and services to the Government?

Government Contracting Marketing 401 educates you on how to market your business to government agencies. Topics to be covered include the following: Elements of a Marketing Plan, What is Marketing, Reasons for Developing a Marketing Plan, Why Marketing Plan is important, Strategic Focus and Plan, Situation Analysis, Marketing Product Focus, and Marketing Program Financial Data.

We will also discuss the following marketing strategies: Capabilities Statement, Flyer Content, Additional Value Add, Graphics, A Better Business Card, Company Website and the Elevator Speech.

Who Should Attend?  Management, Marketing/Communications Department and key players who will support, and facilitate government contracting within your company.

Register here:

Location Information:
M-TEC  (View Map)
7900 Tank Avenue
Warren, MI 48092

M-TEC - Main Building
Room: 138
gov 401
Admission Information:
No fee to attend!

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Macomb Community College
14500 E. 12 Mile Road
Warren, MI 48088-3896