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Federal Market Research - 201
Start Date: 10/11/2018Start Time: 9:00 AM
End Date: 10/11/2018End Time: 12:00 PM

Event Description:
Market research is the continuous process of collecting data, and analyzing the information so you have a better understanding of the marketplace.  This training will help you identify who your customer and competitors are, as well as the current and future outlook for your Industry.  

This training will be conducted in a computer lab, and provide you with useful Market Research tools for:

Researching the Consumer: Identify federal agencies who are buying what you’re selling.
Researching the Competition: Identify who wants to, or who is already selling your service or product to the federal government and for how much.
Researching your Industry: Identify what the federal government has purchased in the past, plans on procuring in the future, and Industry trends.

To run a successful business, you need to learn about your customers, competition and industry.  Market research will provide you with valuable insight to spot current and upcoming problems in your industry, reduce your business risks and help you identify opportunities.

Prerequisite:  Introduction to Federal Government Contracting - 101

WHO SHOULD ATTEND?  Management and key players who will support and facilitate government contracting within your company.

Contact Information:
Name: Macomb Regional PTAC
Phone: 5864984122
Admission Information:
No Fee To Attend!

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Macomb Community College
14500 E. 12 Mile Road
Warren, MI 48088-3896